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CIM COURSEBOOK: THE MARKETING PLANNING PROCESS

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Product Description
Offers a messenger to the CIM professional marketing qualifications. This pretension includes chapters that enclose box studies, investigate tips and activities to exam your guidance and bargain as you go along. It additionally contains a operation of guidance objectives, cases, questions, activities, definitions and investigate tips…. More >>
CIM Coursebook: The Marketing Planning Process

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About John

John McRae is a strategic and creative professional with 25 years and 1000 projects' worth of direct practical experience in sales & marketing across every market sector imaginable. As a consequence he is able to ' see your business through different eyes,' helping you to increase the chances of successfully connecting with your target audience.
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Strategic Gameplan

Spending money on marketing, to persuade customers to give you their business, can be a costly exercise. That's why before spending a single penny on sales promotions; you should fully understand what part it will play in your company's overall strategic game plan.
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