WHAT IS MARKETING?
October 24, 2011
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Product Description
Explores what marketing is and how an craving can compute itself from others in attracting and maintaining customers. This book provides the substructure on that to proceed building those skills and insights germane in a accumulation of situations: in the aged manage to buy as well as in the new; and in both use and production sectors…. More >>
What Is Marketing?
John Mcrae Book Coming soon
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ESSENTIALS OF SERVICES MARKETING
October 19, 2011
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Essentials of Services Marketing
John Mcrae Book Coming soon
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MARKETING PLANNING: A GLOBAL PERSPECTIVE
October 14, 2011
Marketing Planning: A Global Perspective
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RETHINKING MARKETING: THE ENTREPRENEURIAL IMPERATIVE
October 9, 2011
Rethinking Marketing: The Entrepreneurial Imperative
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MARKETING RESEARCH: TOOLS AND TECHNIQUES
October 4, 2011
Marketing Research: collection and techniques
John Mcrae Book Coming soon