THE BUSINESS OF INFLUENCE: REFRAMING MARKETING AND PR FOR THE DIGITAL AGE
August 30, 2011
The Business of Influence: Reframing Marketing and PR for the Digital Age
John Mcrae Book Coming soon
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MARKETING AUDIT HANDBOOK: TOOLS, TECHNIQUES AND CHECKLISTS TO EXPLOIT YOUR MARKETING RESOURCES
August 25, 2011
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This pretension offers practical benefit to marketing and sales departments. It seeks to beam the reader out of long-term, grave strategies and lingo in to a some-more candid research of how to get the many from the marketing audit. A giveaway CD-ROM is included…. More >>
Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Resources
John Mcrae Book Coming soon
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THE FACEBOOK MARKETING BOOK
August 20, 2011
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Take value of Facebook to foster brands, products, and services. With The Facebook Marketing Book, you’ll sense proven strategy that you can make use of right divided to set up your code and rivet impending customers…. More >>
The Facebook Marketing Book
John Mcrae Book Coming soon
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MARKETING RESEARCH: AN APPLIED APPROACH
August 15, 2011
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In an attention undergoing changes, good opportunities have been being combined for Marketing Researchers to make use of their skills to compromise the hurdles of business environment. This work attempts to help you assimilate those challenges, set up your talents and rise your own insights. It additionally includes a CD of the program applications SNAP and XSight…. More >>
Marketing Research: An Applied Approach
John Mcrae Book Coming soon
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TWITTER MARKETING FOR DUMMIES
August 10, 2011
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Get the ultimate tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing amicable networking use with some-more than 50 million tweets posted per day, Twitter poses a engorgement of marketing possibilities…. More >>
Twitter Marketing For Dummies
John Mcrae Book Coming soon
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CIM COURSEBOOK STAKEHOLDER MARKETING
August 5, 2011
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Endorsed by The Chartered Institute of Marketing (CIM), this work includes a operation of guidance objectives, cases, questions, activities, definitions, investigate tips and summaries to await and exam your bargain of the speculation of marketing. It contains past hearing writings and examiners’ reports to capacitate you to rehearse what has been learned…. More >>
CIM Coursebook Stakeholder Marketing
John Mcrae Book Coming soon