EXPERIENTIAL MARKETING: A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIENCES
July 31, 2011
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Product Description
Consumers have been all the time inundated with repeated normal promotion messages, bombarding their lives, interrupting their TV shows and in all removing in the way. This pretension looks at the experiential marketing era, that focuses on giving target audiences a fanciful brand-relevant patron experience that adds worth to their lives…. More >>
Experiential Marketing: A Practical Guide to Interactive Brand Experiences
John Mcrae Book Coming soon
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SOCIAL MARKETING: INFLUENCING BEHAVIORS FOR GOOD
July 26, 2011
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Written by a single of the inaugural business thinkers of our age and leading marketing guru, Philip Kotler’s Third Edition of Social Marketing is a one after another beam for the formulation and doing of programs written to move about amicable change…. More >>
Social Marketing: Influencing Behaviors for Good
John Mcrae Book Coming soon
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THE ULTIMATE MARKETING PLAN: TARGET YOUR AUDIENCE! GET OUT YOUR MESSAGE! BUILD YOUR BRAND!
July 21, 2011
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
John Mcrae Book Coming soon
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PRACTICAL MARKETING FOR SCHOOLS
July 16, 2011
Practical Marketing for Schools
John Mcrae Book Coming soon
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FOUNDATIONS OF MARKETING
July 11, 2011
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Offers extensive coverage of the essentials of marketing, rooting speculation in genuine marketing practice. This book includes coverage of developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and hum marketing. It is befitting for students on rudimentary marketing courses…. More >>
Foundations of Marketing
John Mcrae Book Coming soon
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AIRLINE MARKETING AND MANAGEMENT
July 6, 2011
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Contains a examination of the make up of the air ride market and the attention marketing environment, and is followed by chapters examining airline business and marketing strategies, product pattern and management, pricing and income management, placement channels, and selling, promotion and promotional policies…. More >>
Airline Marketing and Management
John Mcrae Book Coming soon
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MARKETING FINE ART PHOTOGRAPHY
July 1, 2011
Marketing Fine Art Photography
John Mcrae Book Coming soon