THE IDEA WRITERS: COPYWRITING IN A NEW MEDIA AND MARKETING ERA

May 27, 2011

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Product Description
The Idea Writers guides both brand new and gifted copywriters through the routine of formulating constrained messages that sell. It shows readers what it’s similar to to work in the fast-paced universe of an group whilst on condition that practical recommendation and sum on formulating award-winning multimedia ad campaigns…. More >>
The Idea Writers: Copywriting in a New Media and Marketing Era

John Mcrae Book Coming soon

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    DIGITAL MARKETING FOR DUMMIES

    May 22, 2011

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    Thirty million online UK business have been only a click away, and Digital Marketing For Dummies shows you how to strech them. The writer group of internet and marketing experts deliver you to the ultimate high-impact collection and techniques so you can foster your business with creativity and innovation, and mount out from your competitors…. More >>
    Digital Marketing For Dummies

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      MARKETING METRICS: THE DEFINITIVE GUIDE TO MEASURING MARKETING PERFORMANCE

      May 17, 2011

      Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

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        MARKETING WARFARE: 20TH ANNIVERSARY EDITION: AUTHORS’ ANNOTATED EDITION

        May 12, 2011

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        Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will concede the authors to explain and enhance on their classic…. More >>
        Marketing Warfare: 20th Anniversary Edition: Authors’ Annotated Edition

        John Mcrae Book Coming soon

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          SIX STEPS TO SONGWRITING SUCCESS: THE COMPREHENSIVE GUIDE TO WRITING AND MARKETING HIT SONGS

          May 7, 2011

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          Offers pass aids similar to the three-step essay technique used by the pros; lyric, tune and demo checklists; and collection for self-evaluation. This pretension additionally facilities motivational anecdotes and interesting stories of how strike songs came to be created and recorded…. More >>
          Six Steps to Songwriting Success: The Comprehensive Guide to Writing and Marketing Hit Songs

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            MARKETING AND SELLING YOUR HANDMADE JEWELRY

            May 2, 2011

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            Provides the practical recommendation and support to do the beading right and with flair. This beam includes assorted steps, that uncover how to compare your pattern character and time joining with the many suitable target market; the nitty-gritty of environment up a home-based business; rise a particular ‘look’ for brochures, ads, cling to tags; and more…. More >>
            Marketing and Selling Your Handmade Jewelry

            John Mcrae Book Coming soon

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              About John

              John McRae is a strategic and creative professional with 25 years and 1000 projects' worth of direct practical experience in sales & marketing across every market sector imaginable. As a consequence he is able to ' see your business through different eyes,' helping you to increase the chances of successfully connecting with your target audience.
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              Strategic Gameplan

              Spending money on marketing, to persuade customers to give you their business, can be a costly exercise. That's why before spending a single penny on sales promotions; you should fully understand what part it will play in your company's overall strategic game plan.
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