ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
February 26, 2011
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Advertising and Promotion: An Integrated Marketing Communications Perspective
John Mcrae Book Coming soon
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MARKETING THE ARTS
February 21, 2011
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Offers the assorted ways to investigate and use humanities marketing, relocating divided from normal managerial marketing to welcome alternative areas of marketing theory, together with branding and consumer enlightenment theory…. More >>
Marketing the Arts
John Mcrae Book Coming soon
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STRATEGIC MARKETING
February 16, 2011
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Discusses the concepts and processes for gaining the rival value in the marketplace. This book is written around the marketing plan routine with importance on analysis, planning, and implementation. It uses a decision-making routine to inspect the pass concepts and issues concerned in analyzing and selecting strategies…. More >>
Strategic Marketing
John Mcrae Book Coming soon
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COMMONSENSE DIRECT AND DIGITAL MARKETING
February 11, 2011
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Product Description
Gives the marketer the tools, techniques and make up indispensable to furnish essential marketing across the direct marketing spectrum. Suitable for those concerned in direct marketing, this book provides not only the make up for success though additionally an discernment in to the techniques at the back of a little of the world’s successful direct marketing campaigns…. More >>
Commonsense Direct and Digital Marketing
John Mcrae Book Coming soon
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PRINCIPLES OF MARKETING WITH MYMARKETINGLAB
February 6, 2011
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Principles of Marketing with MyMarketingLab
John Mcrae Book Coming soon
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PRINCIPLES OF MARKETING WITH EBOOK AND HOW TO WRITE ESSAYS AND ASSIGNMENTS: PRINCIPLES OF MARKETING WITH COMPANION WEBSITE WITHGRADETRACKER STUDENT ACCESS CARD:BRASSINGTON PRINCIPLES OF MARKETING
February 1, 2011
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John Mcrae Book Coming soon