MARKETING COMMUNICATIONS: INTERACTIVITY, COMMUNITIES AND CONTENT

December 28, 2010

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Marketing Communications: Interactivity, Communities and Content

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THE LUXURY STRATEGY: BREAK THE RULES OF MARKETING TO BUILD LUXURY BRANDS

December 23, 2010

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Product Description
Rationalizes the government of oppulance formed on the strange methods that were used to renovate small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, in to tellurian brands. This pretension explains the disproportion in between ‘premium’ and ‘luxury’, and sets out the manners to be practical to the oppulance marketing mix…. More >>
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS

December 18, 2010

Integrated Advertising, Promotion and Marketing Communications

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YOUTUBE FOR BUSINESS: ONLINE VIDEO MARKETING FOR ANY BUSINESS

December 13, 2010

YouTube for Business: Online Video Marketing for Any Business

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MARKETING THEORY: A STUDENT TEXT

December 8, 2010

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Building on the recognition of the initial edition, published in 2000, Michael J Baker has teamed with co-editor Michael Saren to furnish a second book of the marketing speculation text…. More >>
Marketing Theory: A Student Text

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MARKETING AN INTRODUCTION

December 3, 2010

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Marketing an Introduction

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About John

John McRae is a strategic and creative professional with 25 years and 1000 projects' worth of direct practical experience in sales & marketing across every market sector imaginable. As a consequence he is able to ' see your business through different eyes,' helping you to increase the chances of successfully connecting with your target audience.
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Strategic Gameplan

Spending money on marketing, to persuade customers to give you their business, can be a costly exercise. That's why before spending a single penny on sales promotions; you should fully understand what part it will play in your company's overall strategic game plan.
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